Corporate events as a growth driver
Corporate events are real growth drivers in many ways. Regardless of your company’s size.
Any opportunity is a good one to boost your visibility, attract investors and develop a solid network.
Types of business meetings
Be resourceful when organizing events. The type of event is important to target your guests (customers, leads, suppliers, investors). You want to generate interest as soon as you issue the invitation, and get a favorable response rate.
- Cocktail reception
- Fundraising campaign
- Fundraising dinner
- Themed happy hour
- Gala dinner
- Business lunch or brunch
- Expert round table
After that, there are four key elements in your favor to ensure the success of your corporate events. The choice of venue and caterer, the logistics and the quality of your planning.
For the first 3 points, La Distinction helps you plan meetings with impact.
1. B2B visibility: stand out from the crowd
Your industry is competitive. Getting to know the key players in your sector is essential. Business meetings offer an ideal platform for :
- Increase brand awareness: by participating in relevant events, companies can expose their brand to a target audience. Position yourself as a key player in your market.
- Generate qualified leads: at well-organized events, it’s possible to meet qualified prospects and engage in relaxed conversations, increasing the chances of converting into customers. Dare to stand out from the crowd.
- Consolidate your brand image: a meeting that reflects your company’s values helps consolidate your reputation and arouse the interest of potential partners. Showcase your corporate culture.
2. Attracting investors: a springboard for growth
You’re an SME, a startup or a company in a growth phase. Corporate events represent a golden opportunity to raise funds. Indeed, these gatherings enable you to :
- Highlight your project: pitches at investor events are an excellent opportunity to present your company to a wide audience of current or potential financial partners.
- Create media attention*: a successful event can generate viral attention on social or regular media, attracting the attention of investors. It’s up to you to establish your marketing strategy before, during and after the event.
- Encourage informal encounters: events provide an ideal setting for informal exchanges with investors, helping to build trusting relationships. It’s the perfect opportunity to be surrounded by your business development team.
*Always remember to hire the right venue for your event, especially if you’re inviting the media. Your service provider will lay out the floor plan differently and make sure you have all the equipment you need (microphone, stage, lectern, etc.).
3. Developing your network: the key to success
A network is an invaluable asset for any company. So is the network of each individual within it. That’s why business meetings are such a valuable advantage.
Your resources increase the quality of their contacts tenfold by meeting new partners, customers and suppliers. You enable them to build trusting relationships with future employees of your company.
Determine your goals and success rate
Any corporate event represents an investment that can pay off handsomely. You can maximize your growth by establishing a strategy to boost your visibility. Or position yourself to attract investors and develop a solid network.
To do this, clearly define your objectives during your business meetings. Make sure they are measurable and achievable. A bit like S.M.A.R.T.. That way, you’ll be able to determine their success rate and make the necessary improvements for the next ones.
